INTERVIEW WITH SANDRINE BREZES, COLLECTIONS DIRECTOR AT MAISON123

WHY THIS COLLABORATION?

Initially, there was a desire to tell a story about the material and to approach it with an artistic perspective. The desire to stand out, to be different, and to share a new, more creative side of Maison 123.                                                              Through this collaboration, we wanted to start telling the story of the Maison 123 art of living, which goes beyond the realm of fashion. We wanted to share with our customers our love for art, to democratize it, and to highlight an artistic talent still relatively unknown to the general public. Every canvas is unique, every creation is unique, every woman is unique, Maison 123 is unique…

WHY HARRISON PRIGNET ?

It was, above all, a wonderful encounter, a true human connection. A sense of complicity was born, trust developed, and the desire to work together became obvious. He embodies human values that are dear to me, and I immediately loved his strong, modern, graphic, and dynamic artistic identity.His work speaks to something very important about emotions: those we feel before we see them, before we tame them, before we accept them.                                                           It talks to us about the fabric's weave, the weave of life; it is delicate and possesses something universal. His work is like a language expressed through movement, like words painted to tell a story with a particular calligraphy. His approach penetrates the material with its strengths and vulnerabilities, with black and white. The materials he uses, like Chinese ink and charcoal, accentuate this authenticity, this return to the roots, to the essential. This purity of movement perfectly matched what we wanted to convey in our Fall/Winter '24 collection: elegance, lightness, and beauty.